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While Others Are More Focused On Engagement, I’m Focused On Impressions.
Okay, hear me out.
I focus on engagement as much as the next person. Engagement is key in whatever you do online. However, I believe when it comes to the bigger picture, I do believe impressions should be first in line. I want to make a point as to why attention matters just as much as 1,000 likes and comments.
So what are impressions anyway?
An impression is when someone views content on their screen. A viewer doesn’t have to engage with the content in order for it to count as an impression. They just have to see it. Also, one person could have multiple impressions for a single piece of content. An example of this is when you see a post on your feed show up from the original poster, then later on one of your friends shared the same post. In this case, it would count as two impressions for the same post.
For me, I don’t ask myself how many likes and comments can I get on my posts. I ask myself how many people can I get to see my posts. More importantly, I ask who can I get to see my posts. I notice some people who are trying to get themselves noticed seem to expect likes and comments without justifiable output — things don’t work like that. In this microwave generation, we have access to almost anything we want in seconds. Because of this, we…
