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What Losing Out On A Domain Taught Me About Procrastination
A few years ago I decided to start a company. I had already been working on a clothing brand and wanted to expand my quest for world domination.
I came up with the name Viabond with intentions for media purposes. I liked the look and sound of the name. I’d imagine someone on television saying the name and think, “Yup, this is the one.”
Most companies have a backstory for their names. Mine wasn’t one of them — I just liked the name. It was the least effort I’ve put into choosing a business name so I felt I was on the right track.
My next step was seeing if the dot com domain was available. Once I saw it was, I checked for the social media handles as well. Common sense would have told me to buy the domain right at that moment. Nope. It was already late at night so I decided to buy it first thing in the morning.
Big mistake.
When morning came, I went to purchase the domain. I saw the last words I wanted to see on my screen
“This domain has already been registered.”
Who the hell bought the domain overnight? Was I being tracked? As upset as I was, I had no one to blame but myself. Had I taken the initiative to buy the domain I wouldn’t have been sitting in front of my laptop “sad and domain-less.”
