A few years ago I decided to start a company. I had already been working on a clothing brand and wanted to expand my quest for world domination.
I came up with the name Viabond with intentions for media purposes. I liked the look and sound of the name. I’d imagine someone on television saying the name and think, “Yup, this is the one.”
Most companies have a backstory for their names. Mine wasn’t one of them — I just liked the name. It was the least effort I’ve put into choosing a business name so I felt I was on the right track.
My next step was seeing if the dot com domain was available. Once I saw it was, I checked for the social media handles as well. Common sense would have told me to buy the domain right at that moment. Nope. It was already late at night so I decided to buy it first thing in the morning.
When morning came, I went to purchase the domain. I saw the last words I wanted to see on my screen
“This domain has already been registered.”
Who the hell bought the domain overnight? Was I being tracked? As upset as I was, I had no one to blame but myself. Had I taken the initiative to buy the domain I wouldn’t have been sitting in front of my laptop “sad and domain-less.”
I’d occasionally check to see what the alleged domain swiper would make of the domain. I figured the person would eventually use the domain or let it expire.
For the first few months, I would periodically check on the domain status. I knew domains are usually purchased annually so my thought was to wait until next year to see if something would happen. A year later, the owner renewed. I still had the social media handles for the account but no website. In my mind, we were in a non-verbal stalemate. In reality, I was in a one-sided domain battle that ate away at me. The more time passed, the more regret I felt. I told myself that would never hesitate or procrastinate again. Was it true? No, but that’s how I felt at the moment.
If someone wanted to use the domain for business purposes I assume they would want to cover their bases and get everything associated with the name. I’ve been in this situation before so this was to be expected. I figured if the owner was serious about having the domain someone would have reached out about getting the social media handles. No contact was made.
A month later, I decided to check who.is for an update and noticed the domain was available again. The price was now $5.4k. It appeared that their goal was to buy the domain in hopes someone — mainly me — would buy it from them.
No thanks. That’s when I confirmed that I was dealing with a domain flipper.
I can’t be mad at the buyer for what he did since domain flipping is lucrative. In fact, it was a pretty smart move. If I were to see traffic around a worthy domain, I’d purchase it too. At the end of the day, it’s just business. Putting myself in their shoes helped me feel better about the situation.
I’ve moved on since then, but that moment really stuck with me. I’ve always had a battle with procrastination but never faced any consequence on this level. Yeah, it sucked, but it wasn’t the end of the world. The only thing I could do is go back to the drawing board and make adjustments.
So what did I learn from all of this? My takeaway lesson was to strike while the iron is hot. Moments or opportunities come and go in the blink of an eye. This moment was one of them.
I read an article on reasons why people procrastinate and it mentioned lack of desire being a reason. It’s like waiting until the last minute to do a homework assignment. Why? Because no one wants to do homework. I had to ask myself, “Did I really care to start another company at the time?” The answer was no. I wasn’t motivated enough to follow through and that’s why I hesitated to purchase the domain.
In the end, I feel it was for the best. I wouldn’t want to be that person who acts on every idea just because it sounds good. I’m not the kind of person to act on something unless I’m truly motivated. Seeing the domain being resold somehow brought me closure. I was no longer wondering what would happen to the domain. I was able to accept things for what they were and let go.
“The truth is, unless you let go, unless you forgive yourself, unless you forgive the situation, unless you realize that the situation is over, you cannot move forward.”
Since then I have purchased other business-related domains and learned to take care of things the first chance that I have. Whenever I think of putting things off, I think of when I lost out on a domain. That helps me to do tasks as soon as possible, no matter how big or small.
If I can go back in time, I’d do the same thing. If I hadn’t lost out on the domain I wouldn’t have learned this lesson. The lesson learned was more valuable than whatever the domain would be worth. Some say there is a silver lining in everything. I believe this experience showed me what it looked like.