Want To Get Your Customers To Commit After Free Trials? Date Them.

Free trials. Ah, yes. Don’t you love them? What better way to test the waters and show customers why they should keep that membership active. For many subscription-based companies, this is where they will either grow tenfold or fold under pressure. It’s easy to give something away for free and it’s sometimes a pain to get them to stay. To better understand this, we have to see…