Here Are 8 Basic Skills Aspiring Entrepreneurs Must Learn

Use the tools around you to build your future

Arron Fornasetti
4 min readNov 29, 2022


Photo by cottonbro

What comes to mind when you hear the word “entrepreneur”?

Maybe you thought of Mark Zuckerberg — a college dropout turned social media billionaire. Maybe you thought of Michael Jordan — the legendary basketball player who made a fortune from lucrative partnership deals.

As I type, there are thousands of hopefuls who desire to become their own boss. They dream of the day they can leave their 9–5 and build something they believe people want.

Entrepreneurship isn’t a linear line. It’s a slippery slope of perseverance. If you have the wrong mindset, you won’t make it.

How do you find the right mindset? It comes with developing basic skills and gaining experience as time goes on. Below are a few skills necessary to get the ball rolling.


Your brand is how the public perceives you or your company. It is essential to have a brand vision statement and buyer persona. Effective marketing captures audiences’ attention and motivates them to take action.

Storytelling turns onlookers into devoted fans through the use of attractive fonts, color schemes, and copy. To better understand this, think of the brand as a person. If Apple were a person, they would be stylish, innovative, and friendly. Once you understand how to tell a story, you can begin sharing that story with the world.


The survival of your business depends on your ability to sell. Your goal is to persuade others that what you’re offering is worth their time and money. Your product doesn’t need to reinvent the wheel, but it has to be something that makes people interested.

Practice your opening, carry, and close. The opening is the flyers (advertisement) that bring them to the dance. The carry is the music (product) that keeps them entertained. The close is the finale (purchase) that makes them go “wow, I had a great experience. I should tell my friends about this.” (word of mouth)

Sales are the air in your lungs, the blood in your veins, and the food in your stomach. Without sales, your business is done…



Arron Fornasetti

We as humans can learn a lot from ants. Don’t be nice, be kind.