Content Creator Connor Hubbard Is Changing The Way We See Everyday Jobs

The non-traditional social media influencer is on a mission to celebrate normalcy and challenge people’s views on work.

Arron Fornasetti
3 min readOct 8, 2024
Photo by Glenn Carstens-Peters on Unsplash

When you hear work-life balance. What is the first thing that comes to mind? For some, it’s working, then going out for drinks with the coworkers afterward. For others, it’s working on a side hustle to get out of the rat race.

For 29-year-old Connor Hubbard, his mission is simple: Normalize the norm. In a sea of sensationalist headlines, you might not think a man taking a 1-hour lunch break to do house chores to send people into a frenzy.

But Connor Hubbard’s day-in-the-life videos follow a pattern many are familiar with. Wake up, prep for work, travel to work, go to lunch, then return home to rest before repeating the cycle. He documents all this on this social media accounts. His lifestyle counter to the flashy lifestyles of Instagram, but it’s a simple life he enjoys and hopes more people will consider in the era of boss babes and hustle culture.

This sense of normalcy is making people question its authenticity — whether it’s an act or long term ploy to gain internet fame. The truth is, Connor just wants to show people that an average job is okay. So far, he’s received over 1M followers on Instagram and over 650K on TikTok.

Hubbard isn’t a traditional influencer, but an office worker with a girlfriend and goldendoodle. He spends his days off with his family and likes to wind down with a pint of beer. For people who come online to escape their boring lives, Hubbard’s content seems to strike a chord. For others, it’s given them a positive perspective that reinforce their ideas of what a good life should be.

Here’s my take

Connor recently posted a caption that read:

“As someone who has left the 9–5 in pursuit of other passions, I can tell you the grass is not always greener…

Which do you prefer? 9–5 steady job, or hustle culture of being an entrepreneur? Or both? Let’s hear your thoughts below”.

My experiences with jobs have led me towards entrepreneurship. My view on side hustles vs. day jobs is nuanced. I’m an entrepreneur who advocates for the working person while sharing the ills of hustle culture.

When people think of working, they always mention being “stuck in cubicles” and fast food jobs to justify their viewpoint. They don’t talk about hairdressers, architects, news reporters, designers, chefs, and other passion-led careers that bring people joy.

To answer the question directly: Due to my experience with jobs, I never had green grass to begin with, so taking life by the reigns would be an upgrade compared to those who were in better positions.

Entrepreneurship suits my personality, but I recognize the value of steady employment. It is about finding work you enjoy — whether that’s a 9–5 job or running your own business — that allows you to have a fulfilling life outside of work.

Like Connor, I think it’s perfectly okay to be content with a regular job if it makes you happy. Not everyone needs to be an entrepreneur. Different paths work for different people. The key is finding what brings you personal satisfaction and allows you to enjoy life, whether that’s through traditional employment, entrepreneurship, or a mix of both.

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Arron Fornasetti

We as humans can learn a lot from ants. Don’t be nice, be kind.