Cash Back Darling Aisle Decided To Reinvent Itself — And It Backfired

When starting fresh ends up being a rotten idea

Photo by Tyler Nix on Unsplash

It’s been a week since I watched the latest video from Aisle, the cashback platform turned snack subscription service.

In the video, Founder Chris Tiffin, known mononymously as Tiffin, revealed the new direction for the brand confirming the…