8 Branding Mistakes That Can Hurt New Businesses

Branding isn’t just a buzzword — it’s a lasting impression

Photo by Austin Distel on Unsplash

Building a brand doesn’t seem too hard to do. After all, various influencers and companies are created every day. Branding can be as simple or as complicated as we make it. Mistakes are common in businesses and — like humans — they will continue to make mistakes throughout their existence.

The trouble for newer businesses is they are prone to harsher criticism than more established ones. They can’t afford to pull off risky hat tricks for the sake of attention. When you’re new, you have to play it smart. The quickest way to kill a business before it gets started is to make a bad first impression. More goes into branding than people think.

Below are a few mistakes to avoid while building a brand. Hopefully, they will prevent you from slapping your forehead in regret later on.

No Social Media Presence Or Engagement

Something as simple as customer interaction is often overlooked by companies. It’s common sense to acknowledge feedback from customers. If that’s the case, why are new companies failing to do so?

Many companies have the same issue: Growing a social media account. The easiest solution is often the simplest…